We score your database, identify the top 25% worthy of initial re-engagement, and create hyper-personalized outreach built for your brand, your buyers, and your business. Not templates. Not mass emails. Strategic activation.
You hand us the data. We surface qualified conversations. You close the deals.
There's little use chasing new leads when the ones you already have aren't being taken care of. Your existing database is your most undervalued asset — and the fastest path to revenue you're not capturing.
Sound familiar?
Hundreds of contacts from past conversations, referrals, and events — scattered, outdated, and untouched.
Leads that were once warm have gone cold. You know there's revenue in there, but you don't have time to dig through the mess and figure out who's still worth reaching out to.
Some of those contacts are gold. Some are dead ends. Without a system to score and rank them, every lead looks the same — so none of them get worked.
These aren't cold strangers. They're people who already know you. A mass email blast won't just fail to convert — it'll damage the good impression you've already made. They need personalized re-engagement, and you don't have time to craft it.
How it works
You hand us your data. We do everything else. In 90 days, you'll know exactly where the revenue is.
Every record is deduplicated, structured, and verified. Junk is removed. What survives is a clean foundation of real, reachable contacts.
Every surviving lead is scored on engagement potential, recency, seniority, and fit with your ideal buyer. The top 25% — your highest-value dormant opportunities — are flagged for strategic activation. You receive your Pipeline Health Report and clean Pipeline View.
No templates. No merge-field swaps. We build hyper-personalized email sequences tailored to your voice, your pain points, your buyers, and the specific segments within your top 25%. Every message is crafted to stand out — because these people already know you, and a generic email won't earn a second look.
Two campaign waves deployed to your top 25% using the custom assets we built. We manage sending, track engagement, and forward every reply directly to your inbox. You respond to the warm ones.
Campaign engagement data enriches every lead's score. Weekly reports show who's opening, clicking, and replying. By Day 90, your dataset is dramatically more valuable than what you gave us — with real behavioral signals attached to every contact.
A 30-minute strategy call to review results, and strategic recommendations for activating the remaining 75% — informed by what we learned from the top 25%. Plus your complete, enriched, scored dataset. It's yours.
What you get
Deduplicated, standardized, and organized. Junk removed, fields normalized.
Every surviving record verified. Invalid and dead emails flagged and excluded.
Every verified lead scored 1–100 on engagement potential. Top 25% flagged. Remaining 75% tiered for future activation.
Live Google Sheet with scores, tiers, and top 25% flag. Your command center.
Full analysis: cleanup summary, score distribution, segment breakdown, and strategic rationale for your top 25%.
Hyper-personalized email sequences built for your voice, your buyers, and your top segments. Crafted, not templated.
First wave to your top 25%. Second wave targeting warm leads who engaged but didn't reply. Managed end-to-end.
Every Monday: metrics, score updates, qualified leads surfaced, replies forwarded to you.
Day 90: your enriched pipeline with 90 days of behavioral data, plus strategic recommendations for the remaining 75%.
Results review, 75% activation plan, and recommended next steps. Your data makes the case.
Is this right for you?
See the potential
Enter your numbers. Adjust the assumptions. See what your pipeline could deliver.
The total revenue a client generates over their entire relationship with you — including the initial deal, repeat business, upsells, and expansions.
These defaults are based on industry averages for B2B reactivation campaigns. Adjust if you have data specific to your business.
Percentage of leads that survive deduplication and email verification.
Percentage of engaged leads who reply to outreach.
Percentage of replies that represent genuinely interested prospects.
This calculator provides estimates based on industry averages for B2B reactivation campaigns. Actual results vary based on data quality, industry, and follow-up speed. RevOptimus does not guarantee specific revenue outcomes.
Pricing
Every tier includes the full Optimus Pipeline Activation experience — custom assets, strategic campaigns, and a scored pipeline you own.
Have more than 4,000 leads or want to engage beyond the top 25%? Let's talk about a custom engagement.
Within 14 business days of kickoff, you'll receive your complete pipeline snapshot — featuring verified lead data, structured pipeline, prioritized opportunities, a Pipeline Health Report, and campaign-ready outreach assets.
From there, we actively engage and enrich data for the top 25% of your pipeline over the 90-day engagement — focusing on high-quality, targeted outreach designed to re-engage the most valuable opportunities, not simply increase volume.
If we don't deliver the initial 14-day assets as outlined, you'll receive an automatic 50% refund. No questions. No fine print.
Stop leaving revenue on the table. Let's find out who's worth re-engaging — and bring them back to life.